PRIVACY POLICY

Thank you for visiting our website, which is operated by Chicsmileshop Limited (hereinafter referred to as "the Company"). We are committed to providing you with an exciting and secure online shopping experience and delivering a personalized level of service synonymous with the Company. This commitment includes respecting and safeguarding the privacy of your personal information.

This privacy policy describes the types of information we collect from you when you visit our website (hereinafter referred to as the "Website"). The website and all its features and functionalities are collectively referred to as the "Services". This privacy policy also explains how the Company may use and share your personal information, as well as your ability to control certain uses.

By using the Services, you consent to the collection, use, and disclosure of your information in accordance with this privacy policy, including the transfer of your personal information to the United States/Canada/Hong Kong and agree to the terms of service, which have been referenced. If you do not agree, please do not access or use the Services.

**Question: What information does the Company collect?**

Answer: The Company may collect information from you in the following ways:

Interaction with the Company: We collect information about you and your transactions and other interactions with us. This may include your use of the Services, purchasing goods, registering for our catalog, newsletters, or email lists, participating in sweepstakes, contests, or other promotions, submitting product reviews, surveys, or similar programs, sending gifts or virtual gift cards to someone, or contacting us in other ways.

If you purchase goods from us, we may also collect billing addresses.

Information about third parties you provide: If you send communications to others through the Services, we may collect information such as the person's name, phone number, email, and/or delivery address.

Automatic collection on the website: We or our service providers may use cookies, web beacons/pixel tags, log files, JavaScript, and other technologies to collect certain non-personal information related to visitors to our website, online service users, and interactions with our emails and online ads, allowing the Company to track analytics and certain statistics. For example, we may collect your browser type, operating system type or mobile device model, pages viewed, links clicked, IP address, mobile device identifier or other unique identifier, websites visited before accessing our website, time spent viewing or using the website, number of times you return, or other clickstream or site usage data, emails we send you opened, forwarded, or clicked to access our website. Collecting this information and associating it with your personal information helps us customize our website, enhance your online shopping experience by saving your preferences when you visit certain websites, and help identify site features, promotions, ads, and offers that may be of particular interest to you, and re-direct online and mobile ads between your computers or devices.

From third-party sources: We may obtain information from other sources to update or supplement the information you provide or we automatically collect (such as information used to verify or update your address or other demographic information), or when you contact the Company through third parties (including social networks), based on your registration and privacy settings on these third-party websites.

Combination of information: We may combine the information we receive from you or about you with the information we collect automatically from the website, as well as information collected or received on other computers or devices you use, and information we collect or receive from other online and offline sources, or information received from other third-party sources.

Third-party analytics and advertising: We may also use third-party advertising, analytics, and tracking tools to better understand who is using the website, how people are using the website, how to improve the services and the effectiveness of related content, and help us or these third parties provide you with more targeted advertising. These third parties may use cookies, web beacons, pixel tags, log files, flash cookies, or other technologies to collect and store non-personal information. They may also combine the information they collect from your interactions with the website with information they collect from other sources. We do not have access to or control over these third parties' use of cookies or other tracking technologies.

**Question: What tracking choices do I have?**

Answer: Certain parts of the website require the use of cookies. By registering and using the Services, you agree to the use of cookies. If you do not agree to the use of cookies, you will not be able to use the Services. Below are descriptions of four cookie categories and examples of how we use them to provide services to you:

Necessary Cookies - These cookies are necessary for you to browse and use website features, without which the service would not be provided. We use these cookies, including identifying and maintaining your login status during your visit and managing your shopping bag.

Performance Cookies - These cookies collect information about how visitors use the Services, such as the pages they visit and whether they receive error messages. This information is not individually identifiable to you and is used in aggregate to improve our services.

Functionality Cookies - These cookies allow us to remember certain choices you make about how to use the Services and provide you with a more personalized experience, such as your delivery country and currency preferences.

Targeting Cookies - These cookies are used to deliver online advertisements relevant to you and your interests, and measure the effectiveness of advertising campaigns. They may be placed on the Services by us or our advertising partners under our permission. For more information about targeting cookies and your ability to control their use, see the Internet-based advertising section below.

Our systems may not respond to some or all of the browsers' do-not-track requests or headers. We may use cookies or other technologies to provide more relevant advertising and link data collected across your computers or devices.

For more information on receiving more relevant ads or managing your settings, see the following information:

To learn more about managing your privacy and storage settings and opting out of receiving third-party advertising cookies, you can visit the Network Advertising Initiative's opt-out page at http://www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices and follow the instructions on how to opt out. For instructions on how to specifically opt out of Criteo advertising services, see Criteo's privacy policy at www.criteo.com/us/privacy-policy.

If you wish to prevent Google Analytics from using your data, Google has developed the Google Analytics Opt-out Browser Add-on, which can be downloaded at https://tools.google.com/dlpage/gaoptout/.

Additionally, you can find information about cookies, including how to reject them, at www.allaboutcookies.org. On your mobile device, you can also adjust your privacy and ad settings to control whether you receive more relevant ads.

We or our service providers may also use Flash cookies (also known as local storage objects) or other similar technologies. Flash cookies are small data files placed on computers using Adobe Flash or similar technology, which may be built into your computer or downloaded or installed on your computer. We use these technologies to personalize and enhance your online experience, streamline processes, and personalize and store your settings. Flash cookies may help our website visitors set volume preferences associated with video experiences, play games, and conduct surveys. They help us improve our website by measuring which areas are most popular with customers. They may be identified by other websites or our marketing or business partners. Flash cookies are different from browser cookies, and your browser's cookie management tools may not be able to remove Flash cookies. To learn how to manage Flash cookie privacy and storage settings, visit http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. If you disable Flash cookies or similar technologies, please note that you may not have access to certain features and services, making your online experience more efficient and enjoyable.

**Question: How does the Company use the collected information?**

Answer: The Company may use the information we

collect from you and information about you for any of the following purposes:

Verification, confirmation, verification, delivery, installation, and tracking of your orders (including processing payment card transactions, arranging shipping, processing returns and refunds, maintaining your purchase records, and contacting you by phone); or servicing products we provide to you.
Enhance your online shopping experience, including as a way to identify you and welcome you to the website.
Send you catalogs, information, communications, promotional materials, and other offers from the Company or our partners and affiliates.
Provide you with customized website content, targeted offers, promotions, and ads, which may be provided by the Company or other market partners who may be of interest to you.
Improve our website, products/services, customer service, and customer shopping experience.
Aggregate your data in non-specific formats for analysis and demographic purposes.
Protect the security or integrity of the website and our business, such as by preventing fraud, unauthorized transactions, claims, and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users.
Contact you when necessary or requested, including responding to your questions and comments, and providing customer support.
Other purposes described to you at the point of data collection.
**Question: What information does the Company share with others?**

Answer: The Company may share the personal information we collect from you in the following ways:

Company affiliates: We may share the information collected within the Company's affiliates and any future affiliates of the Company.
Joint marketing partners: Some areas of the Services may be provided in collaboration with third parties (such as companies providing products and services, reward programs, conducting joint sales programs, sweepstakes, promotions, and other joint sponsorship activities). These services will identify the third party. If you choose to register for any products and/or services offered during the term of the service, you will provide your information to the Company and/or that third party, or the Company may directly share your information with that third party to enable them to provide their products directly to you and our products and services.
Other third parties: The Company may share your information with partners, affiliates, and other third parties that we believe may be of interest to you.
Legal disclosure; Security: The Company may transfer and/or disclose information we receive from you to comply with legal obligations; provide information to government authorities under applicable law; and when we believe in good faith that the law requires it. We also reserve the right to share information with law enforcement and other companies to reduce fraud and credit risk, detect any technical or security vulnerabilities, enforce our terms of use or other applicable policies, or otherwise protect the rights, property, safety, or security of third parties, users of the service, the Company, or the public.
Business Sale: In the normal course of our business operations, we may sell or purchase assets. If another entity acquires all or part of the assets of the Company or its affiliates, the information we collect about you may be transferred to that entity. Additionally, if the Company or its affiliates initiate bankruptcy or reorganization proceedings, this information may be considered an asset of the Company and may be sold or transferred to third parties. If a sale or transfer occurs, we will make reasonable efforts to require the transferee to use the personal identity information provided through this website in a manner consistent with this privacy policy.
Service Providers: We use third-party service providers to perform certain services when it is necessary for them to fulfill their duties.
Aggregate or anonymous non-personal information: We may also share or sell aggregated or anonymous information that cannot be identified for marketing or analytical purposes or for other legitimate purposes with our affiliates, agents, service providers, business partners, or other third parties. This type of unidentifiable and aggregated information cannot be used to identify you personally.

SMS Marketing and Notifications (if applicable): By entering your phone number at checkout and initiating purchases, or by subscribing or keyword subscribing, you agree that we may send text notifications (for your orders, including abandoned cart reminders) and text marketing offers. Marketing text messages will not exceed X per month. You may unsubscribe from further text messages by clicking the unsubscribe link in any marketing text you receive. Only when initializing marketing campaigns will information be shared with our operators. If your recipients no longer wish to receive messages, they must reply to the message and enter STOP or contact us via the email address below for us to successfully unsubscribe them.

**Question: How can I view, update, or delete my information?**

Answer: If you make a purchase, you may also contact our customer service department at the following email address to access or update any of this information.

You may also exercise your rights to request that we delete or restrict access to your personal data, within the limits of applicable law. We may need to retain data for legal purposes, and if necessary, we will explain this to you.

**Question: What choices do I have regarding receiving Company communications?**

Answer: If you have made a purchase, you will automatically receive promotional emails and direct mail from the Company. We provide customers with the opportunity to "opt-out" so that their information is not used for purposes directly related to placing, processing, fulfilling, or delivering product orders. If you prefer to "opt-out" of receiving information or materials we believe may be of interest to you, we offer the following options:

Email Promotions: At any time, you can choose to "opt-out" of receiving promotional emails from the sender by clicking the "unsubscribe" link in any promotional email you receive. Additionally, if you have an online account, you can change your email preferences by logging into the "Your Account" section of the website.
Direct Mail Promotions: If you wish to stop receiving direct mailings from our company's mailing lists, please contact customer service representatives by email to unsubscribe from receiving paper catalogs.
Other contact methods: In all cases, you can contact us via the email address below.

**Question: How does California Privacy Rights apply?**

Answer: If you are a resident of California, you may request information about our disclosure of personal information to third parties or affiliates for their direct marketing purposes. To make such a request, please submit a written request to the following email address and specify your request for a copy of the Company's "California Privacy Rights" notice: postmaster@chicsmileshop.com. Please include "Attn: California Privacy" in the subject line. We are not responsible for unmarked or incorrectly sent communications.

**Question: How does the privacy of minors apply?**

Answer: The website is designed for adults and is not intended to attract children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are under the age of 18, you may not provide us with any personal information or use the website. If we become aware that we have collected personal information from minors, we will promptly delete such information. If you believe that we may hold personal information of minors, please contact us.